Before social media's antagonism caught up, we published the behind-the-scenes FB movie below.
LUPO | SPREAD LOVE
Lupo is love. This is one of the most recognized advertising concepts to date. But entering the like, follow and share age, Lupo needed to launch a new campaign to spread their love into a new era. With an original song by the duo AnaVitória, Lupo scattered paper hearts in beautiful real life activation taken place in the city's CBD.